Fractional national accounts agency

Win national distribution without the full-time hire.

ChannelCraft gives emerging foodservice, ingredient, and beverage brands senior national-accounts leadership—from buying-group strategy through rebate design and DC onboarding.

Discuss your growth plan See how we work

Senior operator access6-month minimumSuccess tied to net-new distribution

Built for

Chain-ready brands at a distribution inflection point.

What to expect

Embedded leadership, with clear accountability.

As a focused boutique partner, ChannelCraft makes concrete operating commitments rather than relying on borrowed logos or inflated claims.

01
Senior attention from day one
No junior handoff. Your lead works directly on account strategy, negotiations, and monthly business reviews.
02
Economics defined before pursuit
Targets, net-new revenue, success-fee rules, and milestones are documented before work begins.
03
Progress you can inspect
A visible account plan tracks buyer conversations, distributor requirements, risks, and the next decision.

The work

One accountable path from chain strategy to shipped product.

01 / Account strategy

Focus the pursuit before the first buyer conversation.

We assess channel readiness, prioritize the right chains and buying groups, sharpen your commercial story, and build an account-by-account pursuit plan.

Chain and buying-group prioritization

Pricing, margin, and readiness review

Buyer-specific positioning

Pipeline and milestone design

02 / Negotiation

Buying groups and distributor economics

Direct support for presentations, rebate architecture, distributor terms, and the commercial details that determine whether new volume is profitable.

03 / Activation

DC listing and launch management

We coordinate onboarding requirements, samples, data, distributor steps, and internal owners so an account win becomes an executable rollout.

Already approaching a buying group?

Bring ChannelCraft in before pricing, rebates, and distributor commitments harden.

Review the opportunity

Engagements

Aligned retainers for the stage you are in.

Every engagement carries a six-month minimum because national account and DC cycles require sustained ownership.

Foundational

One category and 1–2 priority chains.

$8,000/mo

+ 1.5% of net-new revenue for 12 months

Most active pursuits

Growth

Multiple categories or an active buying-group pursuit.

$12,000/mo

+ 1.5% of net-new revenue for 18 months

Embedded

De facto interim VP leadership and heavier execution.

$15,000/mo

+ 1% of net-new revenue for 24 months

Your next account deserves an owner

Turn distribution ambition into an executable account plan.

Share the chains, buying groups, or distributor milestones in front of you. We will determine whether ChannelCraft is the right operator for the pursuit.

Start a confidential conversation